This is going to be fun, I promise you. If you’ve never experienced the euphoria of depending on the people you know for most or even all of your real estate business, you are in for a treat, my friend. No more cold-calling! No more door-knocking! No more expensive farming campaigns that don’t work anyway!

Put aside everything you’ve ever heard about real estate prospecting (except, of course, whatever you’ve heard from me!) and open your mind to a new way of generating business. Instead of chasing FSBO’s or expired listings, you’ll meet a few friends for lunch. Instead of implementing an expensive postcard-of-the-month campaign, you’ll send out an interesting, personal, non-salesy email to everyone you know. Instead of begging for referrals, you’ll attract business to you without ever asking for it.

It’s a beautiful way to make a living. And we’re going to do it together!

Here’s what we’re going to do. First, we’ll make a list of everyone we know, regardless of whether or not we think they’d send us business. Next, we’ll track down their contact information and enter it into our contact management systems. We’ll then write a great announcement or reconnection letter and send it out, business card enclosed.

We’ll create an SOI business plan and set some goals. Not production goals, but rather activity goals. Such as “Every week, I’ll go to lunch twice, make five personal phone calls and send out ten personal emails.” Or whatever.

Then… the fun will begin! We’ll implement our plan, together, and help keep each other on track. I’ll hold you accountable to your goals and you’ll do the same for me. We’ll stay in touch via the Member’s Only Blog Forum, newsletters and email. We might even have a contest or two to keep the competitive spirit high. We’ll compare notes and share ideas. We’ll provide a sounding board to each other to brag about our successes … or even moan about our embarrassing moments.

And, oh yeah. We’ll sell some REAL ESTATE!!!

While the program doesn’t officially begin until March 1, 2008, those who are ready to get going right away can get a little jump-start on the process on this blog. Stay tuned!

All my best,

Jennifer